Welcome to the Future of U
The Elevate U program will equip you with the most comprehensive toolbox to make the most of your name, image, likeness, and business ideas. This exclusive program is offered to all Utah student-athletes in partnership with the David Eccles School of Business and top-10 nationally ranked Lassonde Entrepreneur Institute.
How the Program Works
EMPOWER
Explore many opportunities and resources to build your brand and your future.
- Learn how to build a sustainable business
- Learn brand management, creative marketing, leadership, and character development
- Built a strong and lasting personal brand
CONNECT
Foster a thriving network to follow your passions and achieve your dreams.
- Learn about campus & community resources
- Get advice from notable Utah alumni and community members
- Discover how to benefit from your ideas and talents
PROTECT
Gain the resources and knowledge you need to maximize your earning potential.
- Advance your business endeavors, and learn rules and resources
- Gain skills including negotiations, managing business information, and financial literacy
Our Definition of Name, Image and Likeness
All student athletes will have the opportunity to build their brand and profit.
THIS IS THE PLACE
SALT LAKE CITY IS THE BEST PLACE TO START A CAREER
Wallethub
UNIVERSITY OF UTAH RANKED TOP 10 FOR ENTREPRENEURSHIP
Princeton Review, U.S. News & World Report, Bloomberg Businessweek
BEST STATE ECONOMY IN THE U.S.
U.S News & World Report
Powered By
- Network nights
- Mentor program
- Ute Academy Leadership Program
- Employer site visits
- Incoming transition course
- Ute Cafe Workshops
- Hub for student entrepreneurship & innovation
- Interdisciplinary division of the David Eccles School of Business
- Workshops, grants, mentors
- Electives, major, minor, certificate
- Live at Lassonde Studios